Inception

Inception takes a different approach to premium pet food: grain-inclusive nutrition at an accessible price point, built on high-quality Chicken, Fish, and Pork proteins. Designed for pet owners who want more than mass-market kibble without paying a steep premium, Inception's simple, transparent formulas make it an easy sell for value-conscious households and first-time premium converts.

Why stores love it:

  • Entry-level premium price makes it accessible for budget-conscious pet owners
  • Grain-inclusive appeals to customers who've heard about grain-free concerns
  • Dry + canned in the same proteins encourages mixed feeding (larger basket)
  • Simple, transparent ingredient panel — easy to explain on the floor

Available lines: Dry Dog Food — Chicken (4lb / 27lb), Fish (4lb / 27lb), Pork (4lb / 27lb) · Canned Dog Food — Chicken, Fish, Pork (12/13oz cases)

Distributed through Pet Express. Contact Michael at (310) 409-7740 to order.

- Please complete a separate order for each brand/vendor. We cannot mix and match orders.

- All prices are wholesale.

- Payment (and shipping fees, when applicable) will be collected separately, after your order is reviewed by our team.